Erika and Joel sat on the fire escape in their tiny NYC apartment overlooking the Hudson and the city behind it, dreaming about one day curating something that truly evoked the lifestyle they were looking to build. Could they have guessed that dream involved an old abandoned gas station in the design district of Savannah, GA? The couple began their journey with a few milestones including opening Rethink Design Studio where they worked with incredible people all over the nation then starting a successful online store which eventually led to opening Asher + Rye at 348 Whitaker Street, a true brick and mortar to showcase their own fresh perspective. The store opened in December in 2020 and to the couple it just felt like the right moment to sit back and say we’ve come a long way.
Asher + Rye is the place where their Scandinavian sensibilities meet the Lowcountry, and to tell that story, they’ve curated different experiences throughout so you can get up close and personal with all of them. They want you to feel inspired by the products and the design, but also comfortable enough to spend time and relax, just like in your own living room. Everything they’ve included is intended to be an extension of life—the baskets for market days, the throws for beach days, the sectionals for rainy days, the dining table for every day with exceptional salts and condiments to spice up your meals. They believe in purpose in everything, so each piece is intentional and functional for a life well-lived.
Although the primary focus of their store is furniture and homewares, they have cultivated a mercantile space within the first part of the building. This is where you can buy planters, garden gear, bath products and gourmet food items. Erika stated, “Who knew that the number one seller would be our Dark Chocolate Chunky Peanut Butter from New Zealand. It has four ingredients, is all natural and ridiculously good. It pairs well with our everything flavored flatbreads for a quick snack. Customers have already been back to purchase their second or third jar and we have only been opened for three weeks!”
The couple is quick to point out that Asher + Rye would not be possible without their dedicated team. It was a risk to hire full time staff before they were fully realized but without Anna Blackburn, our eCommerce and trade program lead, Vanessa Tillman our store manager, and Erika’s mom (Mama Rae) the best salesperson, they wouldn’t have made it this far so fast. As a shop created by designers, they’ve always got someone on hand to help their customers find just the right “something,” be that help arranging charcuterie boards or advice on how to elevate an entire room. They are always happy to make personal recommendations for whatever their customers are searching for and introduce them to new items that are the perfect fit for their needs.
Stop by the incredibly inviting Asher + Rye to meet the dynamic duo of Erika & Joel and their team. They’ve got big things planned once it’s safe…think food trucks, outside bazaars and lots of good friends. Plus don’t forget your jar of Dark Chocolate Chunky Peanut Butter while they last!